Radio's Top Spenders by Brand
Based on Spending
Radio's Top Spenders (Based on 2023 Spending)
Rank | Parent Company | Total Dollars | Network Dollars | Nat'l Spot Dollars |
1 | Comcast | 86,630,514 | 86,630,514 | |
2 | Pfizer | 62,286,785 | 40,129,112 | 22,157,673 |
3 | Verizon | 46,416,177 | 22,933,670 | 23,482,507 |
4 | Bank Of America | 42,946,685 | 5,587,654 | 37,359,031 |
5 | T-Mobile | 29,256,874 | 1,799,985 | 27,456,889 |
6 | Dunkin Donuts Restaurant | 28,926,871 | 28,926,871 | |
7 | Lowes | 28,487,498 | 22,018,366 | 6,469,132 |
8 | DraftKings | 27,929,805 | 8,194,422 | 19,735,382 |
9 | Kroger | 27,367,836 | 579,130 | 26,788,706 |
10 | Progressive | 26,545,987 | 26,414,387 | 131,600 |
11 | Betfair | 24,389,677 | 3,345,890 | 21,043,787 |
12 | OReilly Auto Parts | 24,345,485 | 12,326,432 | 12,019,053 |
13 | BetMGM | 23,741,699 | 3,526,714 | 20,214,985 |
14 | State Farm | 23,655,269 | 15,673,298 | 7,981,971 |
15 | Planet Fitness Center | 22,747,096 | 22,747,096 | |
16 | Innovation Refunds Accounting Service | 21,335,226 | 16,359,759 | 4,975,467 |
17 | Wendys Restaurant | 20,853,540 | 12,736,246 | 8,117,294 |
18 | Capital One | 20,175,212 | 10,400,557 | 9,774,655 |
19 | Indeed | 18,974,647 | 18,835,492 | 139,156 |
20 | Macys | 18,322,922 | 15,211,456 | 3,111,466 |
21 | ZipRecruiter Employment Service | 18,317,339 | 13,771,239 | 4,546,100 |
22 | Home Depot | 17,238,846 | 15,684,353 | 1,554,493 |
23 | AbbVie | 16,539,827 | 15,362,244 | 1,177,583 |
24 | AT&T | 14,213,770 | 4,663,093 | 9,550,677 |
25 | Pure TalkUSA Wireless Store | 14,093,930 | 14,093,930 | |
26 | Discover | 13,956,929 | 13,855,946 | 100,983 |
27 | Kohls | 13,805,547 | 13,667,963 | 137,584 |
28 | Grainger | 13,125,674 | 9,248,888 | 3,876,785 |
29 | AutoZone | 12,820,826 | 12,807,584 | 13,242 |
30 | Cox | 12,453,225 | 3,133,236 | 9,319,988 |
31 | Lifelock | 12,375,520 | 12,375,520 | |
32 | Dish Network | 12,225,329 | 55,197 | 12,170,132 |
33 | Stellantis | 10,990,988 | 10,990,988 | |
34 | BioNTech/Pfizer | 10,443,140 | 6,289,994 | 4,153,146 |
35 | Babbel | 10,228,038 | 5,851,959 | 4,376,079 |
36 | Ebay | 10,194,413 | 10,194,413 | |
37 | TJ Maxx | 10,152,788 | 10,152,788 | |
38 | Optima Tax Relief | 10,088,011 | 2,131,517 | 7,956,494 |
39 | BetterHelp | 9,860,440 | 8,282,495 | 1,577,944 |
40 | Relief Factor | 9,852,283 | 9,852,283 |
Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Vivvix, Copyright 2024. These figures may not be reproduced in any manner
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